Everything You Need To Know About Maintaining Blonde Hair

Blondes (may or may not) have more fun, but maintaining those sun-kissed locks can be a challenge. Whether you are a natural blonde or you're thinking of taking the leap to the light side, we created an essential guide for all you need to know for keeping your strands bright and healthy. 

You're Going to Need Purple Shampoo

We've all been there - you left the salon feeling fab, but after a few washes your blonde hues have become, well, drab. Our hair is porous, which means it's absorbing all sorts of mineral impurities from our shower heads, air pollution, UV rays, etc...resulting in unwanted brassy tones. 

To neutralize those yellow-y tones, use a purple shampoo weekly to keep you cool-toned and bright. Follow the directions on the bottle (unless you want a light purple hue) and make sure to use a moisturizing conditioner after to keep your hair hydrated.

Hydration is Key

It's inevitable. Bleaching your strands will cause dryness. Over-washing (shampoo is usually the culprit) can lead to the loss of moisture. Train your hair to last 3-4 days between washes by freshening up with dry shampoo. After styling, apply a few drops of oil to prevent split ends and breakage.

We also recommend adding a deep conditioning mask to your routine 1-2x a week. 

Heat Protection

Strong summer rays harm more than just your skin - they can also cause your color to fade. Protect your locks by wearing a cute scarf or bandana when you're soaking up the sun. 

Speaking of heat, your fragile locks can be damaged by using styling tools on the daily. Instead, opt for a heatless style at least once a week. Embrace your natural curls or use a salt spray to create beachy waves that are perfect for summer.

Highlights Vs. All-Over Color

Everyone has heard the horror stories. A brunette goes into the salon wanting Gwen Stefani platinum and leaves with dry, damaged, orange-y hair. Going blonde is a gradual process. We recommend getting highlights instead of diving straight in to an all-over processed style. 

Give your hair a break from harsh chemicals. I'm naturally a dirty blonde, and I prefer lightening up my base with highlights because 1) it's overall healthier for my locks 2) I can space out appointments for months because luckily the 'rooted' look is in. 

Bond-Building Products

There is no avoiding the fact that coloring your hair causes damage. Using bond-building styling products will help to strengthen your hair. By repairing the cortex (hair cuticle), these products will improve elasticity and add shine. In addition, they will help to prevent further damage. Win win.

Try to avoid any products that contain sulfates, especially if you have sensitive skin.